Simulated visualisation · 2026
XAVUM / Proba-ball
Intended experience
What if a moment in a match had ended differently? Proba-ball lets a fan watch it happen.
XAVUM’s prediction model produces the possible outcomes. PHAZE turns them into pictures a fan can watch, for Proba-ball’s commercial version.
Creative decisions
The prediction and the picture are kept apart, so each can be trusted for what it is.
- XAVUM’s model decides what happens. PHAZE’s production workflow shows it.
- Each simulated outcome starts from the original replay.
- On-screen graphics label every scene as a simulated outcome, so it never passes for match footage.
- The XAVUM film places Proba-ball inside the brand’s wider world of intelligent sport.
Process
PredictionXAVUM’s prediction model
VisualisationGenerated from the original replay, through the Seedance partnership
FinishGraphics, grade and edit by PHAZE
Credits
Visualisation and filmPHAZE
Prediction modelXAVUM
Produced by PHAZE for XAVUM.